Unfortunately it is much more than just a catchy title. It’s a reality for many of Autodesk’s current Media & Entertainment customers. And no, this is not a blog post to say “I told you so” to 3ds max or Softimage users but something of a much larger concern that I think is being overlooked because of the current and more specific destructive mayhem that the Autodesk disease is causing. This is about how I’m seeing a single company, single handedly, through mismanagement, incompetence, and above all, complete and utter ignorance, is doing rampant harm to a wider industry on which at least a part of their own existence depends. Combined with an unhealthy dose of disrespect for their customers this is nothing more than a recipe for disaster. A recipe that, unfortunately, is cooked up and served to its customers to chow down on.